Ofcom’s 2025 Adults’ Media Use and Attitudes Report highlights how UK adults are increasingly relying on mobile devices over traditional TVs and computers. Mova sees these trends reflected in the growing demand for reliable, accessible connectivity across all devices.
Key insights from the report:
- 1 in 5 UK internet users go online exclusively via smartphones.
- Mobile phones now take the lead over TV across most age groups.
- Gaming is most popular among 16–24-year-olds, though overall adult participation has declined slightly since 2020.
- Nearly half of adults aged 65+ still consider their TV the most important device.
These findings show the critical role of mobile connectivity in daily life and the importance of ensuring network coverage and digital inclusion for all.
Read the full report from Ofcom here.